PlaynWin - Gamification as a Footfall Engine
A white-label gamification platform where each merchant configures their own game. Customers play to win at the point of visit — the prize is the reason to walk in, and the game is the reason to come back.
The challenge
On-road retail stores have a problem online stores never face: a customer walks past the door and there is no reason to walk in. Discounts train customers to wait for the next discount. The harder problem was on the build side — a fashion store, a restaurant and a service centre each reward customers completely differently, and most of them run more than one branch. A single hard-coded system would fit none of them.
Our approach
Multi-tenant backend — each store type configures its own mechanics, rewards and giveaway inventory Multi-branch management under a single merchant account, with per-branch performance visibility Full white-label layer so each merchant runs it under their own brand Campaign controls: prize pools, win probability, redemption and expiry rules
The outcome
A repeatable product, not a one-off project — the same platform deploys to a new merchant in days Converts foot traffic into identified, re-engageable customers instead of anonymous walk-ins 50 merchants onboarded / 28% average uplift in repeat visits
Technologies used
Project gallery