Things you have to know before company website

From contact information to customer testimonials, here are the essentials that will effectively help you do business.

The Web is full of horrendous sites, and we’re not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly — not to mention something that inspires them to actually do business with you.

From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.

  1. A clear description of who you are

    Someone who stumbles upon your website shouldn’t have to do investigative work to figure out what, exactly, it is that you do. That means clearly stating your name and summing up your products or services right on the homepage, says John Zhuang, of Web-design and SEO-optimization firm Winning Interactive.

“Tell people this is the right website that they have been searching for,” he says. “[A clear description] will attract the visitor’s attention immediately within 2-3 seconds, and encourage them to stay on your website longer.”

  1. A simple, sensible Web address

    Don’t make things complicated.

“Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address,” says Ron Wright, the founder of business Web design and online marketing firm Accentix.

He adds: “I always recommend the .com domain as users are conditioned to type that extension when they enter a Web address. For non-profits or organizations, I usually recommend using a .org domain for branding purposes, but also recommend having a .com version of the domain in case a user accidentally types the .com address.”

Wright also suggests avoiding dashes (which can cause SEO headaches) and numbers (which can cause confusion for customers).

  1. An easily-navigated site map

    Clear links to the most important pages, and a site map, are crucial for guiding visitors to the information they’re looking for.

“Be sure your navigation is clearly laid out. I always recommend using dropdowns in the navigation menu so the visitor can see the content under every heading from virtually any page. You want to make it very easy for your visitors to find what they are looking for, or what you want them to know,” Wright suggests.

  1. Easy-to-find contact information

    You wouldn’t want to lose a customer to a competitor just because you made it difficult for them to get in touch with you.

“Not every online visitor has the patience to click through every page on your website to find the contact information,” says Zhuang.

“The best place for the contact information is the top left or top right corner of the home page,” he recommends. “It is also a good practice to include contact information in every page of the website in the footer or side bar or even in top right corner, which helps the visitors to find it more easily.”

You should also be sure to include several ways for them to contact you — phone, e-mail, and a standard contact form, are all good options. Forbes also suggests including your address, and even a link to your location in Google maps.

“One of the biggest mistakes business owners make is to force only one way to reach them,” says Wright. “The point is to make it very easy for users to communicate with you on their terms.”

  1. Customer testimonials

    Honest words from others help make your products or services more tangible to customers who are visiting you online.

“They help your potential customers to build trust in you, especially if you are new,” Zhuang says. “[And they] help shoppers to confirm whether the product [or] services meet their needs.”

“People love to hear stories from real people,” he adds. “They help people [find out] other things you haven’t said [on] your website.”

  1. An obvious call to action

    “Tell the online visitors literally what you want them to do with clear tones of commend,” says Zhuang. “For instance, you may want them to call you now for free quote, or sign up to your exclusively online coupons, or add products to the online shopping cart, etc.”

And, he adds, call attention to your suggestion — by using special buttons or highlighting the text, for example.

  1. Know the basics of SEO

    Your website won’t do you as much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by search engine.

“You don’t need to employ mysterious, ninja, black hat SEO types to rank well on the search engines. Simply make sure your website is coded correctly,” Wright says.

That means using the correct keywords throughout your text, putting in plenty of links, naming your page titles and URLs correctly, and employing the magic of images and videos.

  1. Fresh, quality content

    For many businesses, your website is your first impression on a customer. You want to give them what they’re looking for, and perhaps even give them a reason to keep coming back.

Wright says, “The user is looking for something. Make sure you give it to them…. [and be] sure your content is original, well written and valuable.”

Fresh content is a goldmine for SEO, as well. You can keep your content from getting stale (and give your company some personality, too) by incorporating a regularly-updated blog or connecting in your social media feeds.

  1. A secure hosting platform

    Having your online information hijacked is a nightmare, and, should it happen to your business, it could cost you customers.

“It is imperative that you have a secure, trustworthy hosting company to keep the bad guys out and your content up and running,” says Wright. “It is also very important to keep your content management system updated in order to stay one step ahead of the hackers.”

  1. A design and style that’s friendly to online readers

Zhuang describes it in more detail: “Online visitors often scan through a Web page to sample the content first when they open a new Web page. If they feel like they are on the right page, they will slow down to read the full story. To enhance user’s experience on your small business website, you need to organize the content for scanning.”

He recommends three style points for online writing to keep in mind:

Break things down into short paragraphs, with headers if necessary

Use bullet points

Highlight important words or phrases.

Wright adds, “In the end, simplicity and basic colors are the best bet. Again, the content is the focus, not dancing clowns at the top of the page.

Mobile commerce the evolution of ecommerce.

Mobile commerce the evolution of ecommerce

Mobile commerce is not replacing ecommerce, but a larger portion of ecommerce transactions are now coming from mobile devices.

What is mobile commerce?

Mobile commerce, also called M-commerce, Mobile commerce transactions continue to grow, and the term includes any monetary transaction using a mobile device.

It is an advancement of ecommerce, which enables people to buy and sell goods from almost anywhere, by just using a mobile phone or tablet device.

Types of mobile commerce

While m-commerce covers a wide variety of transactions, they can all be categorized as one of three different forms of mobile commerce.

  1. Mobile Shopping: Mostly similar to ecommerce, but accessible via a mobile device, it is possible through mobile optimized shopping websites, internet based mobile applications, or even social media platforms.
  2. Mobile banking: Same as online banking, it enables users to interact with the bank and maintain all account actions, some transaction types might be limited or restricted on your mobile device. Most of the time it involves a dedicated mobile application.
  3. Mobile payments: Also known as “mobile wallet”. Mobile payments are regulated transactions that is performed digitally via a mobile device, they’re secure, fast, and convenient.

Benefits of Mobile Commerce

Includes delivering convenience, improving sales, and keep your customers loyal. Rather than stopping at an ATM for cash or purse with credit cards, you can easily use your smartphones to complete transactions.

  • Better customer experience: Think about how long it takes to go to the store. You have to drive or walk there or take public transportation, take time walking around the store, stand in line to pay, then make your way back home. Because it matters, Ecommerce made customer shopping much easier.

Consumers are now have access to :

    • A wider variety of products.
    • More competitive pricing.
    • All without ever having to step away from their computer.

With mobile commerce, with just some few clicks on any mobile device, customers can still get these benefits, but now they don’t need a computer.

As long as they have a mobile device, they can shop any where, anytime .

  • Attracts new customers: Another advantage of using mobile commerce is that there’s always the posibility to bring in new customers. An optimized site is not just one that retains your current customer base, but it’s also one that attracts new customers who come across your store and find it appealing.

 

M-commerce also benefits retailers by many of their outstanding features compared with responsive website and mobile site.

New mobile commerce applications that enhance the customer experience even further include:

  • Augmented reality Ikea is one of the top retailers using AR app to enhance their mobile commerce business.
  • Chatbots and messenger apps which is making it easier for businesses to interact with their customers either using in-app chat or communication services their customers already use.
  • Virtual Reality is one of the big things in the world of commerce, shaking up the whole industry.

From a customer standpoint, the biggest benefit is simplicity and speed. The easier overall buying process on the app is, the more sales it brings

  • Direct connection to customers: Connect with your audience right through their desktop and mobile devices, either using browser or your mobile app. Save your time, money, and resources. Enhance your marketing strategy through Push Notifications sent directly to the users.
  • Growing market = High ROI: Billions of people go online every month via their phone, and every one of them could be a new potential customer for you. Each customer you impress could very likely encourage another customer to make a purchase from your site.
  • Cost reduction: By reaching your audience mcush faster using a mobile app you obviously cut down marketing campaign costs. If an app has social media integration, users will do their part too in spreading the word. You can even earn from placing ads within your app later .

Conclusion

The success and popularity of mobile commerce can’t be ignored and mobile applications continue to expand. From Internet browsing, social networking, shopping and more, mobile apps are playing a big role in engaging people with services and each other.

Over 1 billion people use smartphones to go online every day, and mobile shopping is trending as never before.

wouldn’t you rather get in now rather than have to play catch up later on?

ITS YOUR CALL NOW TO TAKE YOU BUSINESS TO THE NEXT LEVEL.